Capturing email leads through your website and social media efforts may not have been more essential. With social media marketing algorithms limiting the quantity of fans and followers who view your posts, along with high search engine results often being elusive, company owners should capture their visitors’ email information when they have the chance.
1. Exit-Intent Pop-Ups
I’m sure you’re informed about the ubiquitous (and quite often dreaded) pop-up. Love them or hate them, there’s no denying they could be extremely effective. Email opt-in pop-ups can be employed in any niche.
Don’t be scared to pull out every one of the stops in your efforts to create your listing of read this. You should commit to using many different methods for a set length of time so you can deduce which of them are the most efficient with the audience.
Go ahead and take crafting blog Nikki, In Stitches
. She used virtually a similar opt-in box both in her sidebar and lightbox. Even though the sidebar form was constantly visible, the pop-up only displayed to every visitor every 60 days. Common sense would suggest the sidebar form ended in higher conversion rates, right?
The final results, however, were quite unexpected: The pop-up box received 1,375 percent more opt-ins
than the ever-present sidebar form, according to AWeber, the provider of Nikki, In Stitches’ opt-in boxes.
But while pop-ups may be effective, they can be incredibly distracting to visitors, and can bring about decreased time-on-site and page views. A solution to this problem may be to use exit-intent pop-ups. These are pop-up forms that are only displayed when visitors have indicated they’re intending to leave the web page, either by exiting the page or by switching windows. In such cases, there’s less danger of disrupting your visitors, because they were on his or her way out anyway.
2. Top Bar Opt-In
Another strategy many sites use now could be the top-of-the-page opt-in bar. Plugins like WP-TopBar
or ProBlogger’s Sticky Top Bar Messenger
enable you to display a message (in such a case, an e-mail offer or opt-in box) that’s always visible near the top of the screen.
Make use of top bar to supply something that’s truly valuable to the audience. When promoting a no cost info product, consider telling visitors what problem you’re going to assist them solve-don’t just supply the commitment of “regular updates sent to your inbox.”
3. Survey Results
This is a very effective strategy I’m seeing used more and more currently. Everyone knows surveying our site visitors and social media followers can increase engagement and present us valuable data; it can also be a wonderful way to increase your email list.
Many big sales and marketing companies utilize this strategy (think Salesforce
), but small-business people can certainly use it too. Here’s how to accomplish it: Build a simple survey using SurveyMonkey
or Google Forms
. Promote the survey on your website and also to your social networking followers, asking these people to participate. Once you’ve had a chance to compile the results (and possibly build a nifty graph or two), provide you with the produces a free report. For easy polls, you can even connect to the outcome right from the thank-you page.
You’ll be blown away to find out that not only are the fans and followers willing to hand over their email for your results, but they’re actually eager to do so. You might even find they’re checking along with you to definitely inquire in case your report is prepared yet.
4. Email Partnership Campaigns
Consider establishing an email partnership by using a complementary business inside your niche or industry. These partnerships typically involve a contract to promote or even distribute each other’s emails. There are many different ways you can structure this type of partnership:
Say yes to link to each other’s content where appropriate and relevant
Promote the key benefits of each other’s email lists
Promote each other’s free info products
Offer your subscribers a package deal; e.g., a “two-for-one” email offer. But be cautious using this type of one: If you choose somebody whose content isn’t around par with yours, you could be anchoring yourself to a sinking boat.
Don’t hesitate to tug out every one of the stops within your efforts to create your listing of email leads. You need to decide on using a variety of approaches for a set period of time in order to deduce those are the most effective together with your audience.
Most business people understand the importance of creating a healthy email list. However, most are also stuck within a rut, using the same strategies repeatedly. Take a chance and test out the 5 strategies above, and find out the way they meet your needs.